This project explores the development of a versatile carrycot designed for both indoor and outdoor use, aiming to simplify the daily routines of first-time parents and enhance their babies’ sleep quality. Grounded in user research and insights from Odder Barnevognsfabrik, the project identifies the critical need for a seamless transition between indoor and outdoor environments for babies’ daytime naps.

Key features of the proposed carrycot, Luna, include an adjustable shoulder strap, ergonomic design, and materials suitable for indoor and outdoor use. These features address the parents’ needs for practicality, comfort, and durability, reducing reliance on multiple add-on products and re-establishing a strong product-user fit.

The research highlights a behavioral shift among Danish parents, indicating a declining need for traditional full-length prams and an increasing preference for more compact, multifunctional solutions. The proposed solution, Luna, is designed as a step in a more innovative direction for the case company Odder, as it combines elements of both traditional prams and combi prams, offering a user-friendly and integrated solution. However, the success of this new product will depend on changing consumer habits, necessitating further market research to demonstrate its advantages.

Overall, this project proposes a modernized approach to child transport, aligning with Odder’s commitment to quality and design, and catering to the evolving needs of modern parents.